11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid.

Extract from: http://blog.kissmetrics.com/11-mobile-app-pitfalls/ for a perfect Mobile App Marketing.

Pre-launch Pitfalls

1. Not Investing in Market Research

2. Not Having a Feedback Loop

3. Not Getting Marketing Involved Soon Enough

4. Not Planning the App Release Date in Advance


Post-launch Pitfalls

5. Not Focusing on User Engagement and Retention

6. Not Measuring Anything or Measuring Everything

7. Not Using Your App’s Update Description Space for Marketing

8. Not Paying Attention to Customer Support

9. Not Giving Users Their Space and Freedom from Push Notifications

10. Not Personalizing Your App Review Pitch Email

11. Not Providing Incentives to Share or Like



Hack the WebSummit – Notes for 2015
Social Network Marketing by Products Category