11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid.
Extract from: http://blog.kissmetrics.com/11-mobile-app-pitfalls/ for a perfect Mobile App Marketing.
1. Not Investing in Market Research
2. Not Having a Feedback Loop
3. Not Getting Marketing Involved Soon Enough
4. Not Planning the App Release Date in Advance
5. Not Focusing on User Engagement and Retention
6. Not Measuring Anything or Measuring Everything
7. Not Using Your App’s Update Description Space for Marketing
8. Not Paying Attention to Customer Support
9. Not Giving Users Their Space and Freedom from Push Notifications
10. Not Personalizing Your App Review Pitch Email
11. Not Providing Incentives to Share or Like